Why they are less about algorithmic shifts and more about psychological tactics
Why Core Updates Are Psychological Warfare
Google’s core updates are often portrayed as groundbreaking algorithmic shifts. The reality is different. Since the introduction of machine learning, these updates have become less about manual tweaks and more about psychological manipulation.
Engineers at Google no longer control search outcomes directly. Instead, algorithms like RankBrain and BERT adjust themselves based on machine learning patterns. Google’s public announcements about updates often create confusion and fear, driving reactions that align with their broader goals.
How Machine Learning Drives Search
Google’s algorithms are powered by machine learning, where robots fine-tune processes without human oversight. Unlike the early days, when manual adjustments like Panda or Penguin dominated, today’s updates rely on contextual signals and patterns.
For SEOs, this means focusing on what Google signals it wants, rather than fearing updates. The key lies in understanding the signals surrounding content—links, engagement, multimedia—and adapting accordingly.Understanding Algorithmic vs. Manual Actions
What Google Wants from Content
Modern updates show a clear preference for content that offers perspective. Platforms like Reddit dominate SERPs because they provide unique viewpoints, contrasting with over-optimized, tasteless SEO content.
To succeed, create content that:
- Engages readers with storytelling.
- Provides clear, unique perspectives.
- Includes multimedia like images and videos.
Retention and engagement are equally critical. Google values content that keeps users on the page, signaling relevance and quality.
Learn how to improve content engagement.
Why the Topical Mesh Aligns with Google’s Goals
The Topical Mesh strategy is designed to thrive in a machine learning-driven search environment. It focuses on:
- On-Page Optimization: Playing the “Game of the Mystery Word” to enhance semantic relevance.
- Internal Linking: Structuring content into silos and clusters for better navigation.
- Multimedia Integration: Extending content visibility across platforms like YouTube and TikTok.
This approach ensures your site remains resilient against updates by giving Google exactly what it wants.
Discover how the Topical Mesh works.
Breaking the Core Update Cycle
Instead of fearing core updates, focus on building a strategy that aligns with Google’s long-term vision. This includes:
- Mastering the SEO 2010 layer: Technical SEO, backlinks, and structured content.
- Adopting a “Search is Everywhere” mindset to cover text, video, and image search.
- Building authority through consistency and relevance.
This proactive approach eliminates the need to react to every update, creating a sustainable SEO framework.
Don’t Be Fooled by Google Propaganda
Google’s announcements often serve as psychological warfare, creating fear to drive compliance. The real focus should be on understanding user intent and building content that meets those needs.
By aligning with what Google signals it wants—relevance, engagement, and perspectives—you can navigate updates with confidence.
