The SEO world is filled with misinformation. Even Google and top SEO experts don’t always have the answers.
When I started in 2004, it was a blank slate. The advice was basic: optimize title tags, focus on user experience, and hope for the best. That wasn’t enough.
Why You Can’t Trust Anyone in SEO
Through trial and error, I discovered the truth. Competing in SEO contests taught me to feed the “beast”—Google’s algorithm—with what it craves. It’s not about trusting others but learning to experiment and figure it out yourself.
The SEO Industry’s Propaganda Problem
Misinformation is at an all-time high. Google’s narrative misleads, and many SEOs follow blindly. Even insiders don’t fully understand how the algorithm works. Every query and search result page is unique. Filters, competition, and intent vary. Success demands more than generic advice—it requires action, analysis, and adaptability.
What Works in SEO
The basics still matter: visibility, strategy, and execution. Align your goals with the right tactics, then act. The biggest mistake is doing nothing. SEO thrives on action and iteration. Analyze results, adjust, and stay consistent.
The Truth About Google
Google’s algorithm isn’t a mystery. It’s about understanding what works for your specific goals and queries. Avoid overloading it with repetitive content. Give it value—something fresh and relevant. The search engine doesn’t want to regurgitate; it wants balance.
Take Action, Trust Yourself
SEO is hard, but it’s not complicated. The path to success lies in figuring things out for yourself. Build a plan, execute it, and adapt as needed. Don’t let the noise distract you. Trust no one—except your own results.
Explore more on SEOConspiracy.com for strategies that deliver results.
