THIS CONCEPT APPLIED TO GOOGLE SEO IS NOT WHAT YOU THINK.
SEO Conspiracy S01E09
Since the notion of E.A.T. (Expertise, Authority, Trust) appeared in the Google Guidelines for Quality Raters, the SEO Community became frantic about it.
Since I come from a marketing and branding background, before moving towards SEO and Digital Marketing in 2004, E.A.T is nothing new to me.
Actually, it goes way beyond SEO.
I am not 100% aligned with the version used in the Google Guidelines for Quality Raters, but I use it efficiently to upgrade the ambition of the traditional SEO Triptych based on Technic, Content, and Popularity.
Have you heard about E.A.T. used within an SEO Strategy proven to bring results?
What is your interpretation of this concept recently pushed towards the frontline of the SEO Community?
As always, this is just our opinion.
We welcome the discussion.
You know what to do.
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