In this video, we introduce ourselves and present how we plan to give you value on Advanced SEO Techniques.
My name is Laurent Bourrelly, SEO Consultant since 2004.
To do this series of SEO Podcasts and Youtube videos, I have the privilege to invite Dixon Jones, a living legend in the industry.
SEO CONSPIRACY S01E01
Welcome to SEO Conspiracies, where Laurent Bourrelly and Dixon Jones dive into the myths, misconceptions, and truths of search engine optimization. Whether you’re a seasoned professional or just dipping your toes into the SEO world, this podcast and YouTube channel aims to separate fact from fiction while offering practical advice on how to improve your digital presence.
Besides debunking myths and legends of SEO, I also want to help you answer one single question:
WHY DO YOU DESERVE TO BE #1 ON GOOGLE?
Moreover, how can you become the leader of your industry, and remain long term the top authority?
Debunk SEO Myths & Learn Proper SEO
Watch the video:
Why SEO Conspiracies?
In a world filled with misinformation, it’s easy to fall into traps like believing outdated techniques or chasing shiny new trends that yield little value. That’s why this series is here—to provide you with well-founded insights based on decades of combined experience in SEO, marketing, and digital strategy.
Laurent and Dixon have seen the evolution of SEO from its infancy, through the wild west of link-building, to the modern landscape of semantic search and machine learning. Their no-nonsense approach ensures you get the knowledge you need without the fluff.
What Makes Us Credible?
Laurent’s Journey
- Started in 2003 with an SEO contest that propelled him into the industry.
- Thrived in the affiliate marketing boom until 2008, gaining firsthand knowledge of the rapid evolution of SEO strategies.
- Operates tools like Rank for Win, which helps marketers optimize content and understand the “why” behind search rankings.
Dixon’s Expertise
- Began his digital journey in 1998, when FrontPage was still a thing.
- Formerly the public face of Majestic, one of the leading tools for analyzing backlinks and web graphs.
- Now leads InLinks, a pioneering semantic SEO platform focusing on content optimization and topical relevance.
- Honored with Queen’s Awards and known for speaking at global conferences, bringing deep insights into SEO and data-driven strategies.
What Can You Expect?
- Debunking SEO Myths
We’ll tackle popular SEO beliefs and evaluate whether they hold water in today’s digital ecosystem. Topics include:- Does PageRank still matter?
- Is domain authority a real ranking factor?
- Are backlinks as important as they used to be?
- Proven SEO Strategies
Learn actionable tips to improve your site’s visibility, from optimizing content for user intent to building a solid internal linking structure. - Contextual SEO Advice
Dive into semantic search, entity-based optimization, and why topical relevance is the future of SEO. Discover how Google has shifted from keywords to concepts and how to adapt. - Engaging Formats
- Short-form episodes focusing on single topics (15-20 minutes).
- Longer discussions for in-depth analysis.
- Guest interviews to bring fresh perspectives.
Our Core Philosophy
- SEO is a Moving Target
Techniques that worked a decade ago may no longer be effective. It’s essential to evolve and adapt to Google’s ever-changing algorithms. - Think Strategically, Not Tactically
Instead of chasing trends, focus on long-term strategies that align with Google’s objectives: delivering valuable, user-centric content. - Tools Enhance, Not Replace
Tools like Majestic, InLinks, and Rank for Win can speed up your processes, but the real magic lies in your ability to think critically and ask the right questions.
Why Listen to Us?
SEO Conspiracies isn’t just about us talking—it’s about fostering a conversation. We encourage listeners to challenge our ideas, ask questions, and share their own experiences. Our goal is to create a community where learning thrives and ideas are freely exchanged.
Get Involved
- Subscribe
Follow us on YouTube, Spotify, Apple Podcasts, or wherever you prefer to listen. - Share Your Thoughts
Got a burning SEO question or a topic you’d like us to cover? Let us know—we’ll feature it in a future episode. - Stay Updated
Each week, we’ll deliver fresh content to keep you informed about the latest SEO trends and strategies.
SEO is both an art and a science. While the tools and algorithms evolve, the core principles of understanding users, providing value, and creating meaningful connections remain the same. Join us on this journey to demystify SEO, debunk myths, and master the strategies that truly work.
Welcome to SEO Conspiracies. Let’s start uncovering the truth.
Listen to the podcast:
