Who is truly in charge at Google?

We explore Google’s place, the search engine, inside the vision of the Alphabet Inc., the mothership company of all Google

It’s even more than a myth, it became a trend of you’ve got to push social to help your SEO.

If you want to reverse engineer Google you need to know how many ranking factors there are in the algorithm.

Rel=nofollow, rel=prev/next, canonicals, etc. When Google tries to fix the web.